To create an SEO strategy for a new website, the first step is to understand the business, its target audience, and goals. Then, perform keyword research to identify what potential customers are searching for. Based on this, structure the site with SEO-friendly URLs, clear navigation, and optimized service or product pages. Next, ensure the website is technically sound — fast loading, mobile-friendly, and easily crawlable by search engines.
On-page SEO refers to all the optimization activities done directly on your website to improve its visibility in search engines. This includes optimizing content, meta tags, URLs, internal links, images, and ensuring the site is mobile-friendly and fast-loading.
Off-page SEO, on the other hand, involves actions taken outside your website to boost its authority and rankings — mainly through building high-quality backlinks, brand mentions, social signals, and local citations. In short, on-page SEO improves the content and structure of your site, while off-page SEO builds trust and authority from external sources.
Keywords play a central role in SEO because they connect what people are searching for with the content you offer. When you use the right keywords in your website’s content, titles, URLs, and meta tags, search engines can better understand what your pages are about and match them to relevant search queries. This helps your site appear in search results when potential customers are looking for your products or services. In short, keywords help attract the right audience, drive targeted traffic, and improve your visibility in search engines.